It All Started with a Beer and a Fishing Hook

One evening when Norm Price opened up a beer, he bent the bottle cap in half as he always did and threw it on the table where it landed next to a fishing hook. It was then that he had a “lightbulb moment” and The Original Bottle Cap Lure was born! Norm began the company in Calgary, AB and launched a recycling program to collect bottle caps from bars, pubs, and restaurants. In 2017, Norm Price met Lloyd Halback and the company was rebranded and relocated to Lloyd’s print shop in Regina, SK. The company now offers unique custom printed lures with promotional packaging, as well as custom printed bottle poppers. 

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